THE APPAREL OF THE DRIVEN

If you are not proud to wear it, we are not proud to sell it. What started as a one-product company ran out of a garage in 2014, has grown into a global lifestyle brand with a diverse line of high-performance apparel.

One thing has not changed—our relentless commitment to creating products you can feel confident in while you push your body to its limit.

There is no instant gratification, quick thrills, or entitlements here. Only the grounding idea that anything worth achieving takes sacrifice and hard work to execute.


Athlete: Mohamed Ukaidi - Photo cred: @itsmoelbe

ATHLETE-DRIVEN

Our apparel is made for athletes of all sizes and skill levels and is designed to perform in those critical moments of mental and physical distress when the battle is won—or lost. Our apparel is developed and tested by athletes to ensure it has only the highest quality, comfort, and functionality.

We are honored to have a team of representatives made up of athletes and coaches who share our ethos of hard work, determination and drive.

MIDDLE EAST BRANCH

Our Middle East team is women-owned and run.  

Starting from a small selection of items in a women's gym in Kuwait City, Born Primitive's following grew and in Feb 2021 we became the official Born Primitive retailer in the Middle East.

Our goal is to celebrate the incredible diversity of athletes, coaches, and everyday fitness lovers in our region. 

POWERED BY BORN PRIMITIVE

Born Primitive Middle East is proud to partner with gyms with our “Powered By Born Primitive” customized apparel.

We are passionate about providing gyms the opportunity to have their members and coaches wear quality apparel while being able to showcase their brands at affordable prices. 

Who We Work With:
The Burrow Life
Flare Fitness
The Grind OCR Kuwait
Thunders Gym
Forma Crossfit
Restore Fitness

IT ALL COMES BACK TO ONE THING

In the Spring of 2014, Bear Handlon and Mallory Riley launched Born Primitive around a single, niche product specific to Olympic Weightlifting. Since then, they have expanded the company’s offerings to include men’s and women’s fitness apparel with a commitment to comfort, quality, function and style in mind.