Born Primitive is a brand that is built on the premise that anything worth having requires hard work, and we are not afraid of that hard work.

Our promise to you: quality products and a positive customer experience.
We aren't just making clothing, we're connecting and building a community of like-minded people who want to be better and do better in every aspect of their lives.

Just like life's burdens, some days the weight is gonna feel heavier than others. You still have to show up, and you still have to put in the work, because, anything truly worthwhile in life requires hard work and sacrifice.

No shortcuts. No handouts. No entitlements.

People can make excuses all day long about why they aren't successful, but let's speak about the hard truth: at the end of the day, the only one stopping you.... Is YOU. So What's It Gonna Be?

“Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you're the lion or a gazelle-when the sun comes up, you'd better be running.”

Born Primitive was the official apparel sponsor of The GIG Battle Fitness Festival in 2021.

The Battle is a fitness festival in Kuwait City that showcases Crossfit, Powerlifting, Calisthenics, Obstacle Races and so much more.